Structured data is added directly to a page's HTML markup. Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in search results. Site navigation element structure data markup your category pages and make them visible to search engines.
The chances are quite high that they will be listed with you site result in search results. These rich snippet make visitors easy to jump to category page from the search result without having to load homepage first.
Add above structured data to your navigation elements, change red bold text with required data and save changes.
Now , Go to structured data testing tool to check for any errors . Enter your site address and click on RUN TEST.
Navigation Elements without structured data
<ul>
<li><a href='URL OF CATEGORY PAGE1' >PAGE1 NAME</a></li>
<li><a href='URL OF CATEGORY PAGE2' >PAGE2 NAME</a></li>
</ul>
<li><a href='URL OF CATEGORY PAGE1' >PAGE1 NAME</a></li>
<li><a href='URL OF CATEGORY PAGE2' >PAGE2 NAME</a></li>
</ul>
Navigation Elements with structured data
<nav itemscope='itemscope' itemtype='http://schema.org/SiteNavigationElement' >
<ul>
<li><a href='URL OF CATEGORY PAGE1' itemprop='url'><span itemprop='name'>PAGE1 NAME</span><span itemprop='description' style='display:none;'>PAGE1 DESCRIPTION</span></a></li>
<li><a href='URL OF CATEGORY PAGE2' itemprop='url'><span itemprop='name'>PAGE2 NAME</span><span itemprop='description' style='display:none;'>PAGE2 DESCRIPTION</span></a></li>
</ul>
</nav>
<ul>
<li><a href='URL OF CATEGORY PAGE1' itemprop='url'><span itemprop='name'>PAGE1 NAME</span><span itemprop='description' style='display:none;'>PAGE1 DESCRIPTION</span></a></li>
<li><a href='URL OF CATEGORY PAGE2' itemprop='url'><span itemprop='name'>PAGE2 NAME</span><span itemprop='description' style='display:none;'>PAGE2 DESCRIPTION</span></a></li>
</ul>
</nav>
Add above structured data to your navigation elements, change red bold text with required data and save changes.
Now , Go to structured data testing tool to check for any errors . Enter your site address and click on RUN TEST.
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